| Digital Signage History and Potential |
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Traffic lights could be considered as one of the first and the most viewable devices of digital communication. Let's try to demonstrate the development of DS branch on this example.
 Words “traffic light” are by its essence the carrier of meaning and in Czech Republic were used for the first time in Prague in 1927. Traffic lights are variable changing their signal light and so transmit information to drivers and pedestrians and this way are streamlining cross-roads capacities. For an example of advanced signalizing communication in transportation are traffic lights in Olomouc, which show to drivers on trunk road ideal speed to catch green color on a next cross-road. We have digital LED panels on highways, which can immediately and accurately inform drivers about actual situation on the road. Because of this road communication there significantly raise traffic safety and fluency, which decrees accident rate and damage to health. Try now to apply this example into every human activity and you’ll see how digital communication could work for you. Examples of digital communication use: Manufacture and industry – better and faster communication on workplace and between production lines, etc. It raises production effectiveness and decrees scrap production. Health service – for example x-rays and other similar examinations are today electronically delivered directly onto doctors monitor and so there’s no need to expensive physical picture production. Banks, posts – because of digital communication devices we don’t have to wait in queues no more. Traffic nodes – airports or big stations couldn’t exist without the most actual communication with passengers because of the number of traffic links and changes. Museums and galleries – exhibits and artworks, which aren’t available to be physically shown, use digital communication. Exhibitions and conferences – digital communication is perfect and effective way of presentation and that’s why it is so often used. Stadiums and Arenas – how often did you feel sorry, that you don’t have a big screen with “replay” on your home stadium? Advertising and marketing – countless numbers of appointments and benefits… And we could continue. Did you find benefits for yourself? |
