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The term “Digital Signage” is used today in connection with a new branch, which is focused on digital forms of communication and signage. Digital communication technologies are very often used in advertising and marketing, but not only there but also in transportation and traffic nodes, which used these technologies as a first in public and are pioneers of this branch. Digital communication and signage is used also in manufacturing because of increase of effectiveness in production process communication, administration or at schools. Main advantages of digital communication installations are: always 100% message topicality, very often interactivity and communication attraction. |
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