Video mapping is quite unknown and by clients and media agencies still overlooked form of OOH communication. Nowadays you can see this installation only sporadically in Czech Republic and even with the fact that this service is offered by many creative companies. Maybe is really the right time to look at costs in classic outdoor communication objectively and to begin communicate as much effectively as possible. Video mapping fulfill this with no doubt.
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The three multi-touch projection tables GestureTek created for the New York City Visitor Information Center allow visitors to choose specific destinations and enjoy a Google Earth fly-through trip of New York as well as build an itinerary of sights and cultural activities. They also can print out directions, or send an email or SMS to a cell phone.
The Port Authority of NY & NJ needed a system that would quickly and efficiently allow passengers to determine which AirTrain to take in order to reach their desired destination. The signage needed to be easily read at a distance, and detailed messages needed to be built in such a way that international visitors could easily understand them.
The digital signage system in the Van der Valk Hotels helped the chain eliminate its enormous paper usage for guest information and maintain a green footprint. It also enhanced the hotel’s image.
A digital signage system featuring ONELAN Net Top Boxes and Samsung digital displays empowers 21st century study in the University of Sheffield’s state-of-the-art Information Commons facility. Photo courtesy ONELAN Ltd.
