We have written relatively high number of articles about AR and according to all possibilities of its usage and this article won't be for sure the last. There are appearing first advertising banners, which utilize this technology. Of course, we gain interactive effect by using of AR in banners and so we are significantly raising the impact of communication. AT&T company has installed an original solution for running championship in football with football subject matter, when you get directly into the game thanks to this banner.
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Take a look at attached video with simple and short explanation of audience measurement system, which enables to apply communication at advertising screens and similar applications according to the fact who is watching at the time and so significantly increase the efficiency of digital media.
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Is it impossible to give third dimension to business cards? Not at all! You just have to use augmented reality and than you have immediately huge number of possibilities.
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On 25th February premiere of Baron Prášil musical at Hybernia theatre in Prague took place. This performance wasn't ordinary in the sense of new technologies using. All coulisses were made only in light grey color and the life was given them by following projection. Musical has huge publicity and it wasn't just because of that it should the most expensive musical in the history of Czech Republic, but also because of utilization of scene made by videomapping technology. The scene investment was higher than 50 million crowns and just because of this spectators have the possibility to watch amazing trick scenes and animations.
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Interesting advertising campaign was performed by radio station Radio ZERO in Spain. The campaign took place at the turn of April and May last year and the laser beam projection on the walls of buildings was used. The technology is not breakthrough innovation in digital advertising, but has hidden potential as you can see on the attached video.
The implementation is very simple. Basically, for implementation suffice a car with a digital projector at the roof, appropriate software and mainly interesting content.
