There was special event on the 26th of June for horse racing. Ninetieth year of Czech derby at Prague's horse racing track in Velká Chuchle was on this day. Its main race with grant 2,5 million Czech crowns is for sure very attractive opportunity for quality horse racings teams every year. This action was interesting for us mainly because of large LED screen usage as an advertising area for viewers sitting in a main stand. Final realization made by a company from Hradec Králové wasn't totally satisfying.

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This type of advertising area had been utilized for online broadcasting of the race and in breaks there had been played advertising spots in previous years. There weren't any so popular and attractive online transmission of the race probably thanks to technical problems of the LED screen owner. There was just one advertising loop for the whole afternoon of the day and this loop was filled mostly just by an advertisement of GM electronic company. Only one racing team has understood the effectiveness of this advertising and has been promoting their team to increase the number of bets.

We were little bit surprised by placing of the screen at the distance 65 meters from the main stand, with the screen size 4x6 meters even there was a possibility to place the panel at - in our opinion - better place at the distance 39 meters, just behind the first boarding. The situation is described at following picture here: